american fashion brands europeans will love

From vintage, classic American biker jackets to crazy prints and minimal silhouettes, there are various brands and trends that will make you fall in love with the U.S. fashion scene. To help you find your perfect match and new picks for the upcoming Fall and Winter season, we’ve curated five must-have American brands that Europeans will love for their unique styles and aesthetics.

Alice + Olivia

Since the very first designs created in 2002, Alice + Olivia became a very popular street style brand that blends together fun, sexy and sophisticated. Founded by Stacey Bendet, the brand started off with the perfect pair of pants designed to empower women and now, the Alice + Olivia collections has spread all over the world with dresses, accessories and limited edition collections.

Why You Will Fall In Love:
Alice + Olivia is the definition of youthful chic and elegance. With each collection, the American brand mixes together surprising elements such as flirty cutouts with structured shoulders and romantic floral prints. There is something incredibly feminine yet modern about Alice + Olivia designs that take a twist on traditional, European fashion, and whether you are looking for a new blazer for work or for a cute dress for a dinner date, you are guaranteed to find your new staple piece!

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Alice + Olivia Tabetha Striped Silk Blend Lam Skirt, £780;
Alice Olivia Cassia Lace Playsuit, £172

Our Recommendations:

  • The Tabetha skirt is perfect for any special occasion, paired with an embroidered crop top.
  • The Cassia Lace Playsuit with its gorgeous lace and nude combination and the youthful romper design perfectly represent the aesthetic of Alice + Olivia.

Alexander Wang

The label hardly needs an introduction. From sporty tank tops to elegant little black dresses, everything Alexander Wang creates has a modern design that will grab your attention. Neutral tones with a pop of colour, straight lines and clean designs with luxurious chains or studs… it’s a rendezvous of minimalist and hidden surprises.

Why You Will Fall In Love: It’s hard not to instantly want everything from the Alexander Wang collection. It’s because they have a very strong ‘less is more’ aesthetic, Alexander Wang pieces can be mixed and matched easily with almost anything. If your style is more on the feminine side, you will love his edgy dresses and super cool accessories such as the statement bags. And, if you are a little tomboy when it comes to fashion, you will want his ripped jeans and oversized T-shirts.

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Alexander Wang Mini Lia Cross Body Bag, £288;
Alexander Wang Midi Dress, £225

Our Recommendations:

  • Mini Lia Leather Cross Body Bag for the silver ring details to the mix of black leather and snakeskin.
  • Midi Dress with Scuba Seaming for its contemporary lines and nouveau design sensibilities.

Schott NYC

This classic American brand has been creating leather jackets and other apparel since 1913. Schott NYC prides itself in being the brand that made the iconic biker jackets so popular, and although there are various different styles available at their store, they stayed true to their fashion roots.

Why You Will Fall In Love:
If you are looking for something bold and a bit crazy with a vintage edge, Schott NYC is the perfect choice for you. As it has been around for so long, this brand has a legacy that’s represented with every leather jacket they create. Besides an amazing fashion story, you also get insanely high-quality and a jacket that will stick with you for decades. From its story to the popular biker leather jacket style, Schott NYC couldn’t be more American, and if you would like to get a taste of the daredevil side of American fashion, Schott is a perfect choice for you.

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Schott NYC One Star Biker Jacket, £860;
Schott Flight Jacket, £96.19

Our Recommendations:

  • The One Star Black Leather Biker Jacket because it’s a classic must-have that everyone will like.
  • The Flight Jacket is great if you are looking for a lightweight alternative to layer your clothes.

Alex and Ani

Alex and Ani shares the American story with their collections from a very different point of view. Carolyn, the founder wanted to dream big and create collections that not only represent modern design mixed with ancient wisdom but also decided to give back and help charities through her brand. Alex and Ani is a proud supporter of American jobs and local craftsmanship while constantly making a global impact with their work ethic.

Why You Will Fall In Love:
These boho chic pieces perfectly represent the modern American jewellery style—the designs are bohemian and luxurious at the same time, with just the right amount of color and small accessories. Also, the purpose and mission of the brand are simply beautiful.

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Alex And Ani Wrap Bangle, £42;
Alex And Ani Mum Bangle Set, £102

Our Recommendations:

  • The Winter Solace Wonderland Wrap Bangle which is whimsical with its kaleidoscopic stones and sparkling finish.
  •  The Color Infusion Mum Bangle Set with royal blue and gold shades that feel very vintage.

Kate Spade New York

Kate Spade has been killing it in the fashion game since 1993, and with cool and creative designs (whether it’s a colourful clutch, a geometric accessory, or comfy yoga wear), the brand has quickly become one of the most popular American labels on the circuit.

Why You Will Fall In Love:
The colours, the shapes, the blend of different styles all remind us of the busy streets of New York, and although some find it a bit too pop or conceptual, this is exactly the reason why those who love the label can’t seem to get enough of Kate Spade designs. If hot pink phone cases, palm tree print bags and high heel shaped clutches vibe with your style, then look no further.

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Kate Spade New York Card Holder, £60;
Kate Spade New York Wrist Watch, £204

Our Recommendations:

  • The Scenic Route Leather Card Holder which captures the brand’s quirky and fun aesthetics.
  • The Holland Wrist Watch that’s sure to make you stand out with its pastel blues and pinks.

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