decoding it girl style with kendall gigi hailey

Move over Hollywood; IT girls are the latest muses for the fashion-forward, breaking the rules and setting new trends, one Instagram post at a time.

You know why they’ve taken over? It’s because what they wear is more affordable, relatable and accessible to the average girl. This is exactly why Kendall Jenner or Gigi Hadid are better known and revered for their off-camera street style than the ones on glossy magazine covers.

Want to know how you can keep up with them? Instagram, of course! From brunch with the girls to date night outfits, there’s enough material to inspire effortlessly chic ensembles that will make you look like every bit the IT girl yourself. We help set you on the right track with this style guide:


A photo posted by Kendall (@kendalljenner) on

The Camis Have It

If Kendall can rock a cami on national television (The Jimmy Kimmel Show, to be precise), then it’s good enough for us. Innerwear as outerwear has become totally acceptable, what with celebrities taking bralettes, camis, and boudoir-inspired separates out to the streets. Wondering where you’ve seen this before? Why, everyone from Rihanna, Carine Roitfeld, Rosie Huntington-Whiteley, Sienna Miller, Gwyneth Paltrow and Alexa Chung have been spotted working the trend. Get your own chic and sexy cami here.


A photo posted by Gal Gadot (@galgadotfan) on

Velvet Is Timeless

An IT girl for many reasons, Gal Gadot (Wonder Woman) is an Israeli beauty who served two years in the military; the mother of one has enviable body tone to prove it. Also, her outfit choices from recent appearances signal that what we have here is a style icon in the making. If you’re the kind who likes dresses, Gadot is the new muse for you. Tailored, chic, sophisticated, and paired with a few statement accessories, she pretty much nails it with her street style. Of her red carpet appearances, the most notable of all would have to be the fiery velvet Prada dress with crystal-embroidered straps that Gal wore to the London premiere of her film this year. Love it? Get your velvet fix here.


A photo posted by Kaia (@kaiagerber) on

The Shoe Story

Landing a magazine cover (a solo one, no less) at the age of 14 is damn near impossible—unless, you’re Kaia Gerber, of course. Supermodel Cindy Crawford’s daughter is more than just genetically blessed and has a killer sense of personal style to complement her gorgeous looks. Truly representing the sensibilities of girls her age, her street style is all about being casual and chic. A key accessory in her wardrobe? Not killer high heels like her mum, but the more practical yet fashionable statement sneakers that help add some dimension and spunk to her attire. Honestly, we’re happy to trade our stilettos for a pair of white trainers, any day.


A photo posted by Gigi Hadid (@gigihadid) on

Chokers Are Back!

An ode to the 90s, the done-and-dusted chokers have found a new lease on life thanks to the IT Girls brigade who just can’t get enough of them. The leader of the pack? Gigi Hadid, who’s been spotted wearing choker necklaces over a dozen times, easy, usually pairing them with pulled back hair for more impact. Dig into this treasure chest and take your pick from some of the best choker necklaces out there; our only advice, if you’ve got a double chin or a short and stubby neck, give this trend a hard pass.


A photo posted by Hailey Baldwin (@haileybaldwin) on

Sweatpants Are Sexy

With athleisurewear taking centre stage in the fashion world, it’s totally acceptable to live in your sweatpants and yoga bottoms and wear them everywhere. For those who think they’re not dressy enough, take a cue from Hailey Baldwin cause no one else does the sweats trend better than her. Sure, a super-toned midriff has a lot to do with it; but, the ‘don’t give a damn’ attitude, confident strut, and clever pairing with dressy jackets and jerseys is how Hailey gets it right. Can you believe she even wore a ripped pair of sweats to Paris Fashion Week?; stylistically shredded, of course. And, she stole the show at the after party too, where she rocked a sheer turtleneck and embroidered denim jacket with… you guessed it… sweatpants again! Get your own here.

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