asian beauty brands taking over the world

It’s been a couple of years since the world discovered beauty secrets from the Orient, and of course, K-Beauty. One after the other, Asian skin and hair care products have penetrated the American and European markets with a fan following that just can’t stop gushing about the different formulations, cute packaging, new product categories… it’s opened up a whole new segment in the world of beauty

And why not? Asians are the perfect poster kids for flawless skin that looks a lot younger than its years. You’ve got sheet masks, anti-ageing oils, face serums, gold facials, charcoal cleansers, snail cream and everything in between.

Tried-tested-approved-and-adopted by the West, they’re now only too happy to receive their next skincare fad from Korea, Japan, China, Indonesia and the far East.

Another reason for the popularity of skin care products from this region is that they are strongly rooted in home remedies that have been passed down generations, and often use naturally occurring ingredients that could be found in your kitchen, gardens, or out in the open. For the West that’s recently woken up to all-things-organic and vegan, this proposition is a big draw.

But, it’s not as simple as taking a spoon of ginger, a drop of honey, a squeeze of lemon, and five parts coconut oil… well, okay, sometimes it is.  But if you’re not too keen on experimenting with DIYs, it’s time to wake up to the biggest beauty brands from the East that are taking over the world.

You can easily find them online at competitive prices.


shiseido most popular skincare products

Shop Most Popular Products:

  1. Shiseido Benefiance WrinkleResist 24 Day Cream (50ml), £65
  2. Shiseido Ibuki Refining Moisturizer Enriched Hydration (50ml), £42
  3. Shiseido Ultimune Power Infusing Repairing Eye Concentrate (15ml), £50


sk ii most popular skincare products

Shop Most Popular Products:

  1. SK-II Facial Treatment Hydrating Cream Cleanser, £57.19
  2. SK-II Facial Treatment Hydrating Cream Cleanser, £57.19


biore blackhead removing pore strips

Shop Most Popular Products:

  1. Biore Original Deep Cleansing Pore Strips 6 Nose Strips, £7.99
  2. Biore Deep Cleansing Charcoal Pore Strips 6 Nose Strips, £8.99

Shu Uemura

shu uemura most popular beauty products

Shop Most Popular Products:

  1. Shu Uemura Urban Moisture Hair Conditioner (250ml), £25.60
  2. Shu Uemura Detail Master Directional Fixing Hair Spray (185ml), £18.50

Oh K!

oh k best face cleansing sheet mask

Shop Most Popular Product:

  1. Oh K! Black Sesame Hydrogel Sheet Mask, £6

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