gucci bloom fragrance for women launch

Spotted: Petra Collins, Lana Del Rey, and Hari Nef looking very retro in their eclectic outfits inspired by the flower child of the ’70s. If you haven’t guessed it yet, they were all in attendance for the big launch of Creative Director Alessandro Michele’s debut fragrance for Gucci.

Make way for Gucci Bloom—after Gucci Flora, this one’s sure to become the brand’s signature bestseller. Extending the florals to encapsulate the essence of a garden, Gucci Bloom hits all the high notes as tuberose, jasmine, and the exotic Rangoon Creeper are balanced effortlessly with woody accents of orris root.

Everyone seems to love this version of Gucci #InBloom. It tones down the sweetness of the flowers, without getting too musky.

dakota johnson, hari nef, petra collins at gucci bloom perfume launch

What’s more, actress Dakota Johnson joins the coveted line-up of brand ambassadors for Gucci fragrances. Her fresh and unadulterated persona vibes perfectly with the Eau de Parfum.

This one’s definitely on our wishlist.

Not Just Your Ordinary Florals

Like Gucci Bloom, there are many other fragrances that pick their notes from nature without being too overbearing. It’s all about the balance, the twist, the base notes that offset that sweetness… we recommend you definitely consider picking up these perfumes for their unique and enigmatic scents.

guerlain paris shalimar floral perfume

Guerlain Shalimar Eau De Parfum, £51 (30ml)

Created by Jacques Guerlain in 1925, this fragrance has unique oriental notes that are so different in their characteristics—fresh, spicy, soft and yet so strong.

miu miu l eau bleue fragrance

Miu Miu L’Eau Bleue Eau de Parfum, £48 (30ml)

Miu Miu’s L’eau Bleue is a sparkling take on florals. It is packed with lily of the valley which is concocted with honeysuckle, but the folds are reminiscent of aqua-based perfumes. If you like cool fragrances, you’re sure to love this one.

aerin waterlily sun eau de parfum

Aerin Waterlily Sun Eau De Parfum, £92 (50ml)

The delicate scent of waterlily combined with the exotic yet soft jasmine sambac creates layers of depth and intensity. The intensity is fizzled down by the sweet inviting musk. This one is for those who like woody undertones with their florals.

miss dior blooming bouquet floral fragrance

Miss Dior Blooming Bouquet, £59.50 (50ml)

Christian Dior’s beloved peony and roses are at the heart of this signature fragrance, but they’re served with a side of fruity undertones. As a finishing touch, white musk delicately wraps around this Springtime essential.

gucci flora 1966 eau de parfum

Gucci Flora 1966 Eau De Parfum, £130.50 (100ml)

It’s vintage! An eternal favourite, even though it’s a pricey feat, this iconic perfume has always been on our dressers for its sensual elegance. You’ve got peony, and rose, complemented by patchouli and a spicy hint of Bourbon pepper.

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