most popular makeup brands instagram 2017

It’s over six months into 2017, and we only thought it was fair to recap the year’s biggest favourites in the beauty segment. And as Instagram is the most active medium for many beauty brands, that’s where we decided to dig up and uncover the labels that have generated the most buzz in the makeup industry.

Here are the 5 that everyone was stalking—or, Insta-Stalking—including beauty lovers, bloggers, and influencers, too.


nars most popular beauty brands instagram

Nars Laguna Bronzing Powder, £29Nars Velvet Matte Lip Pencil, Dolce Vita, £20;
Nars Contour Angle Brush #21, £32Nars Radiant Creamy Concealer, £23

With 2.8 million followers (and counting), NARS cosmetics has really been taking Instagram by storm this year. There are quite a few products by NARS that beauty lovers can’t get enough of.

The Orgasm blush and Laguna bronzer compact is one such, as it provides two of the most coveted shades of blush and bronzer in one handy little package. As with most NARS products, you won’t be disappointed with the colours or coverage. You could also, of course, buy them separately.

Another firm favourite is the #21 Contour Angle Brush, for obvious reasons. Makeup tutorials aren’t complete without a valuable lesson in contouring, and this brush really is the best of the best for contouring virgins to connoisseurs alike.

And, of course, the brand’s best sellers which include the NARS Creamy Radiant Concealer, and the Dolce Vita Velvet Matte Lip Pencil are hot on the trending list too.


maybelline most popular beauty brand instagram

Maybelline New York Color Sensational Creamy Mattes Lipsticks, £5.20

Yes, seriously. This so-called drug store brand is very popular even among makeup snobs, racking up close to 1.7 million followers on Instagram. Maybelline has become the go-to brand for bloggers who help you find dupes of expensive makeup. The brand has plenty that hit the mark including dupes for Kylie Lip Kits and many M.A.C. lipsticks.

Have you tried Maybelline’s New York Colour Sensational Creamy Mattes lipsticks? They’re perfect doubles of some Kylie Lip Kits minus the big price tags. Divine Wine, Nude Embrace, and Rose Rush are the shades that are definitely worth exploring.

theBalm Cosmetics

thebalm cosmetics popular beauty brand instagram

theBalm Balm Voyage Vol 2 Face Palette, £39

A new-ish brand that many seem to have fallen in love with this year is theBalm Cosmetics. They’ve quickly gathered 589K Instagram followers, and the numbers keep increasing every day. There are quite a few noteworthy products from theBalm Cosmetics, but theBalm Voyage Vol 2 Face Palette seems to be a big favourite.

Travel-friendly, it has nine eye shadows, two blushes, a bronzer, a highlight, and two lip/cheek stains packed into a mini palette. It’s perfect for the jet setting beauty lover!

Benefit Cosmetics

benefit cosmetics most popular brand instagram

Benefit Benetint Lip & Cheek Stain, £25.50;
Benefit Roller Lash Curling & Lifting Mascara, £20.50

3.2 million followers, ladies—this brand never fails to deliver new and exciting products which is why everyone’s Benefit favourites are constantly changing. Our newest crush: Benefit Cosmetics Roller Lash Mascara. Our evergreen love: Benefit Benetint Lip & Cheek Stain.

Violet Voss

violet voss most popular beauty brand instagram

No matter how good your mascara is, we know that some occasions just demand you stick on some false eyelashes. As much as Huda Beauty lashes have been our go-to—especially because they’re reusable—Violet Voss seems to be making quite the noise on Instagram, which is why we’re pitching this as a must-try. So, what is it about the Violet Voss lashes that’s got everyone following the brand (276K followers on the ‘gram)?

Well, for starters they’re cruelty-free and vegan, and they’re also downright glamorous. You’ll feel red carpet-ready with the Sexy and Eye Know It limited edition lashes which cost about £10.50 a pair.

Shop For BestSellers Here: