samantha cameron cefinn launch

Well, while the UK doesn’t actually acknowledge the spouse of the Prime Minister as the First Lady, there’s nothing more fitting to describe the political standing of Samantha, the wife of ex-Minister David Cameron; make note, the lady doesn’t exactly need her husband’s name to pull her into the higher ups.

News about Samantha Cameron launching her very own fashion label, Cefinn, has just made things more interesting. She will be creating a line to cater to busy women who like contemporary designer threads that can take them from day to night.

All aboard that train of thought? Here’s a preview of Cefinn’s collection which was covered by British Vogue even before its big debut…

…Samantha may have landed that coveted spot because the Deputy Editor Emily Sheffield happens to be her sister. But, just judging by the photos, she seems to fit the designer contemporary bracket and we can definitely picture women wearing her styles to work. And, of course, husband David Cameron has her back. Here’s a tweet he sent out earlier this month:

Why Samantha Cameron Will Make An Impact On British Fashion
She’s worked for Smythson as the brand’s creative director and is still a consultant for the brand. Remember the super-hit Nancy bag back in 2007? Well, she played a vital role in its popularity.

Also, she’s a part of the British Fashion Council and a front row regular at London Fashion Week. Her style statement has been applauded for elegance and practicality, and she’s known to promote British designers like Roksanda, Christopher Kane, Charlotte Olympia, Preen, and Erdem with her wardrobe choices.

In terms of style musings, many consider her to be a perfect parallel to Kate Middleton.

Cefinn Spring-Summer 2017 Collection By Samantha Cameron
It has been designed keeping in mind the working woman who understands that power dressing needn’t be boring. You can exude authority and credibility while being aspirationally fashion-forward

Each garment can be taken from day to night with simple adjustments in accessories. The separates are contemporary and luxurious looking and have been canvassed in bold colours that are tailored to clean cuts.

Consider this a great way to get designer threads at a reasonable price point. Samantha Cameron’s collection will be available on Cefinn’s website, Selfridges, and Net-a-porter for £100 to £300.

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