After partnering with French supermodel Inès de la Fressange back in February, Japanese brand Uniqlo has now announced their next big collaboration, and it’s with none other than our favourite, JW Anderson.
Now, let’s remember, Anderson’s collections are very British, have great finesse and styling details, and he’s innovative in a trend-setting manner, which is why we always watch out for him at London Fashion Week. Also, apart from his namesake label, his work at Loewe as their current creative director has further fuelled our expectations as the designer creates gender-bending garments that are always breaking the rules.
JW Anderson Logo Purse In Bubblegum & Navy, £895
So, with him partnering on a Fall 2017 collection with Uniqlo, we’re expecting to see refined and polished basics that will become fashion staples for the season, bringing the best of both fashion houses together.
Make note that this is the fourth in a line of successful collaborations for Uniqlo. They’ve previously partnered with Jil Sander, and Carine Roitfeld, and, of course, Inès de la Fressange. Their understated Lifewear concept thrives on fit, fabric, and functionality that people can’t seem to get enough of.
As for Anderson, let’s just say reeling him as a partner might be the wisest bet made by Uniqlo. The designer’s limited editions for TopShop back in 2012 sold out within hours, and yes, we were there with our shopping bags standing in the check-out line.
Much of the clothing we wear today has a long history, and many styles originated from uniforms or work wear. The British Isles constitute a treasure house of such apparel, with duffle coats and fisherman’s sweaters being just two examples. In partnering with JW Anderson, we will tap into traditions while pursuing progress in designs and fabrics, to craft styles that are enduringly appealing.”
—Yuki Katsuta, Senior Vice President of Fast Retailing, Uniqlo
Makes sense, doesn’t it? So, can we expect a fresh spin on duffle coats and fisherman’s sweaters in the JW Anderson for Uniqlo Fall 2017 collection?
Brand Contradictions We’d Love To See Unfold With This Partnership
- Jonathan’s love for prints in confluence with Uniqlo’s signature checks.
- Will his preference for gender-neutral anti-fits reign over Uniqlo’s penchant for fit and tailoring?
- Anderson’s statement makers versus Uniqlo’s fashion staples and basics.
- They both love outerwear but he’s more, bomber jackets, they’re more, overcoats and knit sweaters.