five parisian brands you should know

We all love to shop at big fashion houses to get a quick fashion fix at an affordable price. Unfortunately, it often comes at an extra cost, meaning you run the risk of wearing the same dress as your bestie. Quelle horreur! A great way to ensure your outfit is as unique as you, is to branch out and discover some new brands your friends won’t know about. We’ve done the legwork for you so here’s our guide to five Parisian brands you should check out immediately to stand out from the crowd.



Brand Maje is the epitome of deluxe demure. Feminine and sophisticated, Maje can transform any girl into a woman in a matter of moments in the fitting room. You won’t find many boring basics at Maje, as each piece is so carefully designed with fashion-forward details to match their design aesthetics. Many pieces could easily be worn to work or for leisure and this season the typically ladylike brand has started to embrace more athleisure style pieces.

Zadig et Voltaire

zadig & voltaire

One of the more well known Parisian brands, Zadig et Voltaire participates in Fashion Week every year. Their collections are designed with classic Parisian styles in mind but with an edgy finish. Expect to pay a fairly high price for their outerwear and footwear but many of their dresses, top and jeans fall into the mid-range level. Z&V keeps their finger on the pulse of the city, pre-empting what the more eclectic and rocker chic Parisiennes will want to wear each season and they get it right every time! This season we’re loving their oversized and long length coat jackets as well as those sexy biker pants in black, blue and red leather that our girl Bella wore on the runway.

Mellow Yellow

mellow yellow

Your one-stop shop for every shoe addict! Mellow Yellow carries a full range of footwear that follows trends as well as staying true to that signature Parisian style. We’re obsessed with their Autumn/Winter collection of boots and shoe boots for this season including some hot patent ankle boots in bright red and a range of tapestry style boots for that vintage chic look. As well as high fashion footwear, Mellow Yellow also carries a ready to wear line and an accessories collection of scarves, belts, and candles that compliments their shoe range. Their mid-level price point is perfect for those who love to spend a little extra on great design but you won’t have to re-mortgage your home either!



Founded over a decade ago, Berenice has gained a lot of success in recent years. Designer Frédéric Krief’s collections are often rather bourgeois with a hint of wackiness thrown in for good measure, yet the overall effect is always smart. Their signature emblem of angel wings is often seen integrated into the backs of their knitwear and embroidered onto jackets. At Berenice, you’ll find stylish basics, as well as a trend, is driven ready to wear pieces and matching accessories.



Once of the oldest brands on our lists, Zapa made its debut in Paris in the 1970’s. Their focus is of course on style and trend but most importantly on the quality of their fabrics, aiming to present the best quality of luxury. Contemporary elegance at its finest, Zapa sways towards an urban vibe delivering modern clean lines to their loyal followers season after season. This season Zapa has chosen to present their new collections by dividing them into two categories, Working Girl and Biker. Of course, there is also the iconic Zapa collection which is split into four; leather jackets, duffle coats, padded jackets, and cashmere.

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