We’re midway into 2017 and we’ve already seen an interesting shopping pattern among women in Britain. And this pattern was observed after months of deliberating analytics received from stores around the country. So, wouldn’t you like to know what the fashion-forward women in the UK were shopping for this year?

Add them to your list to stay on trend:

Raw-Hem Jeans

Raw-hem jeans are still going strong and they’re now coming in interesting variations—frayed and fringed being the most popular. The way to denim in 2017 is to opt for the unfinished look with high or mid-waisted jeans that are either straight cut or anti-fit.

7 For All Mankind, £218.83

Mini Backpacks

With the popularity of mini bags, mini backpacks were bound to make their way in and steal hearts (and money). Luxury brands like Louis Vuitton and Gucci are leading the brigade with this ladylike style that’s now transcended into the high street and fast fashion categories.


Kara, £328

Striped Shirt

Striped shirts have been around for many, many years and they’re not going anywhere, anytime soon. And the Brits seem to love themselves a well-fitted blue and white striped shirt above anything else, with the occasional hints of coloured stripes.


Lisa Marie Fernandez, £145


The athleisure trend has been taking over ramps, Instagram feeds, and streets. Sneakers have become something of an essential in British women’s closets. And it’s Adidas Originals’ retro-style Superstar sneakers that take the reigns in the UK. You may think that Stan Smiths are the brand’s most popular, but it’s actually these shell-toe lace-ups that are garnering the most interest.

Adidas Original Superstar Sneakers, £58

Distressed Denim Jacket

When stars like Rihanna, the Jenner and Kardashian clan, and Selena Gomez, to name a few, make distressed denim jackets part of their daily wardrobes, you know this trend is bound to catch up to us mere mortals. Also with designers like Balenciaga and Vetements making this popular on the runways, there was no way the distressed jacket trend wouldn’t be the most sought-after in the UK.


New Look, £39.99


Source for data: Lyst

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