We were so caught up in admiring the Coach X Rodarte collection that we almost forget about Selena Gomez’s highly anticipated campaign for the brand’s Fall-Winter line. The Bad Liar singer first made headlines for her collaboration with Coach back in December 2016. And since then, she’s been spotted in the American brand’s must-haves time and again—yes, she even pulled a head-to-toe Coach look for the prestigious MET Gala.
So, now that the pictures are finally here, what’s the verdict?
In three words: Totally worth it!
#CoachXSelena FW17 Campaign
Calling out to the dreamers, the lovers, the adventure seekers… hit the road with Coach and Selena in a vintage drive that’s all poised for your high fashion moment.
Reveling in sepia tones, you spot Gomez in the back of a 1976 Plymouth Fury, with the neutral palette and the luxurious interiors of the car serving as the perfect canvas for our 24-year old heroine.
Tousled hair, shearling jacket, floral rings, a retro mini dress, and up front and centre, Coach’s new handbags—The Rogue, and The Swagger. Joining the line-up is The Edie, which completes the triple whammy by the NYC brand.
But the truth is, as much as we thought the campaign pictures were stunning, it’s the promotional videos we love more. Selena’s young, fresh, playful personality shines through and really vibes with the brand’s aesthetic.
She plays dress up in front of the mirror in interesting leather separates, shearling and bomber jackets, bum shorts, sheer blouses, and patchwork jeans by Coach—of course, on her arm are the brand’s handbags for that finishing touch.
Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” says Creative Director Stuart Vevers. “To me, she speaks to a generation; she connects.”
It’s all very on trend and we’re sure given Gomez’s social media popularity (she had five of the 10 most liked snaps on Instagram last year), Coach will have no trouble connecting with Gen Y and the millennials.
While you wait to get your hands on The Edie, The Rogue, and The Swagger by Coach, we’ve pulled together some of the brand’s bestselling handbags that you should have had in your closet, like yesterday! Well, do you?
Coach Dinky Crossbody Bag, £708
Coach Brooklyn 34 Carryall, £650
Coach Rogue Patch Tote, £575
Coach Chelsea Crossbody Bag, £130
Coach Edie 31 Shoulder Bag, £350