Finding the right shade of foundation for any woman is a mammoth and often times, frustrating task, and unfortunately, it’s worse for women with a dark complexion. When Victoria’s Secret model Leomie Anderson took to Twitter last year to shame ill-equipped makeup artists, particularly regarding the lack of foundation colour options available for darker skin tones, the beauty industry was ablaze.
And Ms Anderson, proud and unapologetic, became the firestarter to a cause that concerned many but was never deemed to be an issue by most cosmetic brands. Now, individuals—namely people of colour—have taken it upon themselves to defame the ridiculous “white washing” beauty standards.Brands such as Bare Minerals and Sephora have received serious flak on social media by followers for disregarding darker skin tones and producing foundations that serve little to no purpose to women of colour. Luckily, there are brands out there, yes, popular ones, that do cover all bases and serve a wider spectrum with a fair division from light to dark, and everything in between.
After exploring and analysing threads on Reddit, Quora, Twitter and articles addressing this issue, we shortlisted products that have been tried-tested-approved by beauty lovers, and we couldn’t be more pleased with our findings:
This brand makes it to the top of our list with its extensive range of foundation shades on the darker side of the spectrum. If you have highly pigmented, oily skin with blemishes, this full-coverage, light-on-the-skin foundation stick is what you need, pronto! And, surprise, surprise…the formula works as a concealer, too! Available in 26 shades, this long-wear, waterproof bliss retails at £42—a little steep, but worth every penny. Buy here.
P.S. Use a stippling brush instead of a beauty blender to get a better, fuller, effect.
Estee Lauder’s Double Wear foundation is a force to be reckoned with. This long-wear formula is lightweight and has medium to buildable coverage (depending on your skin type and product usage). Its non-transferable and smudge-proof quality is what makes this foundation a winner among women, especially of colour.
Unlike the Hourglass Foundation Stick though, the foundation is available in only 11 shades, however this range is from medium to dark shades which is why it seems to be a big hit. You can grab one of them for £31 here.
In a mood to splurge and pamper yourself? Look no further, Tom Ford is here! The Traceless Foundation is a non-greasy liquid that is a favourite among those looking for a daily wear foundation. Just a little product is enough to cover any blemishes and even out your skin tone. Wondering why this baby is worth £66? Well, this foundation, unlike the others, has an Infusing Complex formula which is a potent combination of specially selected nutrients that help skin stimulate its natural repair mechanisms. So, there you have it, vitalised coverage with users endorsing that it leaves you with healthier looking skin over time. Buy here.
The Urban Decay Naked Skin Foundation is, as it suggests, extraordinarily weightless and also, pocket-friendly (priced at £28.50). It is available in 18 shades with a wide range for medium to dark skin tones. These shades also work well on your undertones (colour underneath your skin’s surface). Darker skin tones usually have warm, yellow or green undertones and Urban Decay has made sure that there’s a shade for you. However, this foundation does not have SPF, and therefore it may not be suitable for those whose skin is exposed to the sun for long hours during the day; for night outs, it’s right on the money. Buy here.
With the Clinique Superbalanced Silk you will find yourself looking exactly the same at the end of the day, as you did just after applying the foundation. Clinique has really worked hard on the formula which doesn’t seem to streak, bleed, or give way even under stress and sweat. With 20 shades in the line-up (which is the closest any brand on our list has gotten to Hourglass’ offering), it costs just £23 for a 30ml bottle so if you find your true match, stick with Clinique. Also, if you have dry to combination skin, this foundation will control the oil release and the matte finish will ensure you don’t end up with shiny high planes. Buy here.
The Gospel Truth:
When buying foundation, always apply it on your jawline to see how it’s blending on both your face and neck. It’s a good way to ensure you don’t end up with a #MakeupFail even when you’re being photographed.